A finished BUS-390 Topic 7 market entry recommendation example, stating the mode, partner and capital at risk first and defending a joint venture against two rejected options. Searches like "bus 390 topic 7 assignment example", "bus390 topic 7 sample" and "bus-390 topic 7 example" land here.
What a finished BUS-390 Topic 7 market entry recommendation looks like
The example gives the market choice one page and the mode the rest. Vietnam is chosen over Thailand on demand from seafood and fruit exporters, and the distance between the United States and each candidate is set out with Ghemawat's CAGE framework, which separates cultural, administrative, geographic and economic distance. The mode argument follows. Exporting through a distributor fails because the units need installation and a service network the firm does not have. An owned assembly plant commits too much before demand is proven. A joint venture with an established refrigeration installer supplies the network, and the capital committed to it is put at an illustrative 2.4 million dollars, alongside the exit terms written into the agreement. Country risk, including currency convertibility, is priced rather than listed.
How a BUS-390 Topic 7 example is structured
The recommendation is front-loaded, stated in the opening paragraph with the mode, the partner type, the capital at risk and the timeline to first installation. A short market section follows, comparing the two finalist countries and applying the CAGE framework to show which kinds of distance matter for a product that must be installed and serviced. Next comes the mode argument, where each rejected option is given its best case before the reason it loses. The chosen joint venture is then specified: ownership split, who contributes what, how decisions are made, and the buyout and exit clauses. Country risk gets its own section, with political, currency and payment risks each assigned a mitigation and a cost. An implementation timeline with three review points comes after that. The paper ends by stating the result that would cause the firm to exercise its exit option.
Recommendation in the first paragraph
Mode, partner type, capital at risk and months to first installation are stated at the top, so everything after it serves as supporting evidence.
Distance measured four ways
The CAGE framework shows administrative and cultural distance mattering most for a product that depends on local installers and service contracts.
Rejected modes given a fair case
Distributor exporting and an owned assembly plant each receive their strongest argument before the example explains why each one loses here.
The joint venture specified in full
Ownership split, contributions, decision rights and buyout terms are set out, because a joint venture recommended without terms is only an intention.
Risk priced, not listed
Political, currency convertibility and payment risks each carry a mitigation and an illustrative cost, all consistent with the capital figure given earlier.
The condition for leaving
The final section names the installation volume and partner behavior that would trigger the exit clause within the first three years.
Where marks go in BUS-390 Topic 7
A polished country profile with no mode recommended is the most common way this paper loses marks, since it leaves the firm knowing where it wants to be and not how to get there. Recommendations that choose a mode without stating the capital at risk give the reader no way to judge whether the commitment is proportionate. Rejected options dismissed in a sentence make the chosen mode look unopposed rather than defended. A joint venture proposed without ownership, decision rights or exit terms is too vague to evaluate, and partner disputes are where many such ventures come apart. Listing political and currency risks without a mitigation or cost treats risk as a disclaimer. Cultural distance cited as a general caution, instead of tied to how installation and service will actually run, contributes nothing operational.
Get a BUS-390 Topic 7 example written to your instructions
Send the BUS-390 Topic 7 instructions and the rubric from your classroom, with the firm, product and candidate markets your section is working with. A custom example is written to those criteria, putting the recommendation first, defending the mode against the options it rejects and stating capital at risk, in 24 to 48 hours. The first one is free.
BUS-390 Topic 7 questions, answered
How much of the paper should be about the country?
Less than most drafts give it. The market choice matters, but it is usually the easier half of the decision, and many sections have covered it earlier in the course. A page or so establishing why this market is enough, leaving the bulk of the paper for the mode, its terms and the risk the firm is taking on.
What is the CAGE framework and do I have to use it?
It is Ghemawat's way of breaking the distance between countries into cultural, administrative, geographic and economic parts, and it is useful because different products are sensitive to different kinds. Use it if the instructions or the course text name it. Any framework works if it is applied to the specific product rather than to the country in general.
Should the recommendation include an exit plan?
Yes. A board or instructor reading an entry recommendation will ask what happens if the market disappoints, and the answer should already be in the paper. For a joint venture that means the buyout and dissolution terms; for a subsidiary it means what the assets would fetch. Naming the result that would trigger the exit shows the commitment was considered.