A finished BUS-635 Topic 3 sponsorship valuation proposal example, pricing a rights package on exposure and association and committing to measures the sponsor can verify at renewal. Searches like "bus 635 topic 3 assignment example", "bus635 topic 3 sample" and "bus-635 topic 3 example" land here.
What a finished BUS-635 Topic 3 sponsorship valuation proposal looks like
The finished proposal is addressed to the sponsor's objectives before it mentions a single asset. A composite regional bank wants account openings among young households in the club's market and hospitality for its business clients, and every right offered is tied to one of those aims. The package covers category exclusivity, designation and marks, broadcast-visible placements, digital content, a hospitality allocation and space for activation on game days. Valuation is built in layers: the cost of reaching the same audience through paid media as a floor, a premium for association justified with evidence, and hospitality at what equivalent entertaining would cost elsewhere. All figures are illustrative and labeled. A measurement schedule states what the bank will receive, how each item will be counted and when it will be reported.
How a BUS-635 Topic 3 example is structured
The proposal runs from the sponsor's goal to the evidence of delivery. The bank's objectives come first, stated in its own commercial terms. The rights package follows, each asset mapped to the objective it serves, with anything that serves none left out. Valuation comes next, layered from a media-equivalent floor through an association premium to hospitality, each layer with its method shown. Activation is then set out as the sponsor's own program around the rights, following the sponsorship-linked marketing literature associated with Cornwell, which treats that activity as part of the sponsorship rather than an optional extra. A measurement schedule follows, specifying reach, engagement and business outcomes. The proposal is then defended against the rejected alternative of selling the same assets at rate-card prices as advertising. Renewal terms and the evidence each side will bring to that conversation close it.
The sponsor's objective before any asset
Every right in the package is tied to something the bank wants, such as account openings or client hospitality, and inventory attached to nothing is cut.
Valuation built in three layers
A paid-media equivalent sets the floor, an evidenced association premium sits above it, and hospitality is priced against what comparable entertaining costs elsewhere.
Activation planned as part of the deal
The sponsor's own spending and effort around the rights is budgeted in the proposal, since a fee with no activation rarely produces measurable results.
Measures the sponsor can check
Reach, engagement and business outcomes each receive a counting method and a reporting date, so renewal is argued on delivery rather than on goodwill.
Rate-card signage rejected on evidence
Selling the same boards as advertising inventory is priced out and rejected, because it forfeits the association premium and invites comparison with cheaper media.
Where marks go in BUS-635 Topic 3
A sponsorship proposal with no measure of what the sponsor receives is the failure graders look for first, because it asks a company to spend without any way of knowing whether the spending worked. Close behind it is the proposal that sells signage by location and size, treating the partnership as a stock of ad space and inviting the sponsor to compare it with cheaper media. Valuations presented as a single figure, with no method behind them, cannot be defended in a negotiation. Invented deal values for real properties are a serious defect, whereas labeled illustrative figures are expected. Activation left entirely to the sponsor leaves the rights fee to carry results it cannot produce on its own. Proposals that never state the rejected alternative miss the graduate expectation that a recommendation beats something specific.
Get a BUS-635 Topic 3 example written to your instructions
Send the BUS-635 Topic 3 instructions and your classroom rubric, with the property and any prospective sponsor or category your section assigned. We write a custom example to those criteria, with objectives before assets, a layered valuation, activation budgeted, measures set for renewal and the rate-card alternative rejected on evidence, in 24 to 48 hours. The first one is free.
BUS-635 Topic 3 questions, answered
What exactly is a sponsor buying?
Association with the property and access to its audience, plus whatever specific rights make those usable: exclusivity in a category, the right to use marks, placements visible on broadcasts, hospitality and activation space. The signage is only the visible part. Valuing the deal means valuing the association and the reach, which is why the audience watching at home usually matters more than the crowd in the venue.
How do you value the association premium?
With evidence rather than assertion, and usually as a range. Survey work on sponsor recall and attitude, comparable deals where their terms are public, and the sponsor's own customer research can all support it. Where evidence is thin, say so and keep the premium modest; an inflated premium is the first thing a sponsor's procurement team will challenge.
Should the proposal include activation costs?
Yes, even though the sponsor usually pays them. A rights fee buys the permission; activation is what turns permission into results. Showing an activation plan and its likely cost signals that the property understands what the sponsor needs to succeed, and it prevents a renewal conversation in which the sponsor blames the property for results it never activated.