A finished BUS-390 Topic 1 internationalization motive analysis example that tests four motives against one firm's figures and keeps the single motive that survives. Searches like "bus 390 topic 1 assignment example", "bus390 topic 1 sample" and "bus-390 topic 1 example" land here.
What a finished BUS-390 Topic 1 internationalization motive analysis looks like
The example follows an illustrative Phoenix maker of commercial irrigation controllers whose largest customer has asked to be supplied from a plant in Monterrey. Four standard motives are put to the firm in turn: seeking new markets, seeking lower costs, securing an input, and acquiring a capability it lacks. Each is tested against numbers the firm would actually have, such as domestic sales growth, the delivered cost of a unit and the share of revenue tied to that one customer. Three motives turn out to be present only in the way they are present for every firm. The fourth, following a customer who has already moved, explains the timing and the location. The example then states what that motive implies, since a firm pulled abroad by a buyer needs proximity and reliability long before it needs market share.
How a BUS-390 Topic 1 example is structured
The paper is arranged as a test with one survivor. It begins with the firm in plain terms: what it makes, who buys it, and the request from the customer that started the conversation. Next the four motives are defined briefly, with the typology attributed to Dunning, whose split into market seeking, efficiency seeking, resource seeking and strategic asset seeking is the usual starting point. Each motive then gets its own short test, with the figure that would confirm it and the figure the firm actually shows. The surviving motive is argued in more depth, including why it explains the city as well as the decision. A short passage deals with the danger of a single customer carrying the whole case. The last part lists what the motive rules in and rules out for the entry choice that later topics in many sections go on to make.
A firm pulled by one customer
The Monterrey request comes first, so the reader knows the move began with a buyer and not with a strategy retreat in Phoenix.
Four motives, each with a test
Market, cost, input and capability motives are each paired with the figure that would prove them and the figure the firm actually reports.
Three motives that prove too little
Growth, cost and capability arguments are real but generic, and the example shows they would justify going almost anywhere at almost any time.
Following the customer, argued properly
The surviving motive explains both the timing and the city, which is the test a genuine motive has to pass in this paper.
What the motive rules out
A firm going abroad to stay close to one buyer cannot pick a distant, slow or arm's length mode, and the ending says so plainly.
Where marks go in BUS-390 Topic 1
Most lost marks on this opening topic go to motive lists copied from the chapter and never tested against a company, since a list of reasons to go abroad applies to every firm equally. A country write-up covering population, growth rate and consumer habits, with no statement of why this particular firm should enter, is marked as a profile instead of an analysis. Claiming several motives at once without ranking them also costs, because a firm with four equal reasons has no reason that decides anything. Writers who cite the typology but attribute it to nobody, or to the wrong scholar, lose credit on sourcing. Figures presented without a label saying they are illustrative read as invented facts. The final loss comes from stopping at the motive and never saying what it implies for how the firm should enter.
Get a BUS-390 Topic 1 example written to your instructions
Send the BUS-390 Topic 1 instructions and the rubric from your classroom, along with the company or industry your section assigned, if any. A custom example is written to those requirements, testing each motive against real figures and carrying the survivor through to its consequence for entry, and it arrives in 24 to 48 hours. The first one is free.
BUS-390 Topic 1 questions, answered
Why does the motive matter if the course is about entry mode?
Because the motive sets the constraints the mode has to meet. A firm going abroad to cut costs can tolerate distance from its customers; a firm following a buyer cannot. Papers that skip the motive end up recommending a mode on general grounds, and the mode then fails the firm for reasons the opening topic would have exposed.
Can I use a real company for this analysis?
Yes, where the instructions allow it, and many sections prefer a real one. Public filings, press coverage and industry reports supply enough to test motives against. Where the facts are thin, an illustrative firm is acceptable if every figure is labeled as illustrative, since faculty mark down numbers that look like data and turn out to be guesses.
Which sources work for the motive typology?
The course text first, then the work it draws on. Dunning's classification of the four motives is the usual anchor, and the Uppsala account of gradual internationalization from Johanson and Vahlne makes a useful contrast, since it explains why firms tend to start in markets that feel close to home. Cite each for its central idea rather than for details you cannot check.